Track: Operations Research

Abstract

To decide to choose a university as a place to seek knowledge, students are influenced by many factors. This paper aims to identify which factors significantly influence the decision of students to choose Open University. Factors analyzed included: image of tertiary institution, accreditation status, reference group, and family. The study was conducted by distributing questionnaires to 100 respondents, using the method of sampling Accidental Sampling. Validity test is done using Product-Moment Correlation (Pearson), and reliability testing uses Spearman Brown technique. Data analysis techniques were performed using the Cochran method. The analysis showed that the factors that significantly influenced the decision of students to choose an Open University included: the image of the college, the status of accreditation, the quality and quantity of learning modules, and the location of learning.