11th Annual International Conference on Industrial Engineering and Operations Management

The effect of Icon Formats on Recognizability of Traffic Signs

Ratna Sari Dewi, Miftachur Rohmatin, Anny Maryani & Dyah Santhi Dewi
Publisher: IEOM Society International
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Track: Human Factors and Ergonomics
Abstract

Statistic from the Indonesian Ministry of Transportation showed that in 2018 the number of people killed in traffic accidents was 29,083 people, where human factors cause 61% of the accident cases. These accidents can be caused by physiological factors (senses, fatigue, or the influence of drugs) and psychological factors (knowledge, experience, or habits). Besides, driving is an activity that provides a high cognitive workload because the driver must define information quickly and make the right decision to avoid accidents. Road traffic signs are one of the media to reduce cognitive workloads. However, thirty-two per cent of the traffic accidents caused by misperception (inability to understand) the traffic signs. As suggested by previous studies, the icon/symbol format taxonomy is an essential factor that determines the icon recognizability.  Thus, a suitable format of a road sign symbol will minimize the load of information processing of the drivers. This study conducted a recognizability test on 28 traffic signs in Indonesia which consisted of image-related, concept-related, semi-abstract, arbitrary, dan combined formats. Image-related icons presented a pictorial representation of an object or an action. Concept related icons visualize a concept that is not represented in concrete images. Arbitrary icons do not have an apparent reference to their intended meaning but become meaningful only through convention and education. Semi-abstract icons combine image-related and concept related or arbitrary elements. In the combined icons, the graphical elements are combined with textual elements (i.e., words or abbreviations). Quantitative parameters used in this study were response time and response accuracy. The participants consisted of eight men and eight women. Participants had an age range of 19-24 years with a mean age of 21.56 (SD=1.59). Besides, each participant had a driving license and normal or corrected-normal visual acuity. The one-way ANOVA test showed that the road sign format had a significant effect on the response time and response accuracy (p <0.05). In average, semi-abstract icons have the fastest average response time (i.e., 5.62 seconds) and highest respond accuracy (59.79%) compared to other formats. On the other side, the arbitrary icon has the lowest recognizability rate compared to other formats with mean response time was 7.86 seconds and the mean accuracy was only 19.37%. This result suggested the need for better designs of several traffic signs in Indonesia.

Published in: 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, Singapore

Publisher: IEOM Society International
Date of Conference: March 7-11, 2021

ISBN: 978-1-7923-6124-1
ISSN/E-ISSN: 2169-8767