Track: Technology Management

Abstract

Reog Ponorogo is one of the traditional performing arts, reog art has now become part of the world's cultural wealth and has been recognized by UNESCO as one of the world's cultural heritages. This is an opportunity for most e-commerce companies to present the market in the form of buying and selling products online. Moreover, the world is currently being hit by the Covid-19 pandemic, the government is making efforts to prevent the spread of this virus by implementing social restrictions to reduce direct public interaction. This study uses a literature study with a period from 2007 to 2021. The method used in this study is the Systematic Literature Review (SLR) method. The results of this study indicate that e-commerce has a positive impact on the economic sector, especially for reog ponorogo craftsmen and e-commerce can promote reog ponorogo MSME products and can increase production productivity of reog ponorogo MSME