Track: Operations Management

Abstract

Supply chains, often called supply chains, are pegs used to supply suppliers, producers, warehouses and stores effectively so that supply can be supplied and distributed at the right amount, to the right location, and at the right time so that it can be adjusted minimized while trying to meet the needs and service. Supply chain management is one of the key determinants of competitive advantage for companies. Effective supply chain management can provide a quick response to the market and reduce costs. As we know, PT Gramedia Asri media is one of the leading publishing companies in Indonesia. In this era, companies are faced with business competition. Where companies compete with each other to deliver superior products to increase customer satisfaction. Therefore, a study was conducted to measure the performance of a company's supply chain using the Supply Chain Operation References (SCOR) approach. To find out how effective a supply chain is, an evaluation or measurement must be made of it. Moreover, the measurement of supply chain performance in companies becomes very fundamental as a foundation to determine the direction of company improvement.