Track: Technology Management

Abstract

This paper aims to analyze the business opportunities for the potato farmers at Dieng Plateau, Wonosobo, Central Java, allowing them to sell the potato products much easier. So far, they have been selling the potato products to the middlemen both in large and small quantities. This paper also aims to design the information system consisted of a web-based application which can be used to support the business of potatoes. This paper uses industry and competitor analysis utilizing Porter’s Five Forces Model and Marketing Mix 4P(s). Also, the model of e-business startup of Potato Indofarm uses Business Model Canvas. The method used in this research is Object Oriented Analysis and Design (OOAD) with Unified Process using three disciplines, namely business modeling, requirements, and design. Several Unified Modeling Diagrams (UML) were also used in modeling the system requirement. The design of the website provides features of search, categories, negotiation, and others. The designed website is expected to become a solution and can fulfill the needs of sellers and buyers of potatoes. So the website can shorten the distribution channel.