Track: Industrial Management
Abstract
Logistics has become part of the human lifestyle
with providing important services to all sectors of human life
and business, especially with the current situation that affected
by Covid-19 pandemic. The demand of logistic services grows at
large number. The purpose of the following research is to
understand how J&T Express as a new logistic company to
survive. The study is analyzed utilizing the Blue Ocean
Analysis approach specifically suing ERRC Chart to
understand J&T Express condition to expand its business to
reach Blue Ocean market. The geographical condition in
Indonesia is the biggest challenge faced by J&T Express,
with current infrastructure, J&T Express still needed to
develop its infrastructure and improve its technology to
improve service given to its customer and to add value to
their services.