Track: Business Management

Abstract

The automotive industry is the most important, the largest manufacturing sector, and had a great impact on the economy. Recently there is innovation in this sector called electric vehicles. This research will discuss global business strategy based on a comparative study between the two biggest companies in the world in this sector. The companies studied were Tesla Inc. and Rivian LLC. This paper using the strategic management concept as a framework to analyze the formulation of their global business strategy. This research highlights the resources, capabilities, and competitive advantage of both companies. Qualitative data had been used by obtaining secondary data from the internet and previous research. The result is Tesla Inc. focus on radical innovation and producing premium electric cars to able to provide affordable electric cars. However, Rivian LLC targeting offroad "adventure" vehicles and chassis technology named "skateboard".  The lesson learned from this study is expected to be useful for managers of companies that want to develop business in the electric vehicle area by analyzing both companies' global strategy in the global market.

Keywords

comparative analysis, electric car vehicle global business strategy