Track: Business Management

Abstract

The development of technology and industry are directly proportional to the demand of energy. Currently, electrical energy in Indonesia depends on the nonrenewable energy, i.e. coal, natural gas, and petroleum. Alternative sources of energy are necessary to ensure the national energy supply. The alternative source has to environmental friendly and renewable to prevent the depletion of electrical energy. Solar energy is one of the best options for alternative energy source in Indonesia due to the climate and geography, thus solar panels business has a lot of potential for the industries. This study aims to compare the business strategies of the two Energy Service Companies (ESCOs) providing solar panels: PT Sedayu and PT Wedosolar. By conducting a comparative analysis between the two similar companies based on the framework, This research analyzes the global business strategy for commercializing a technology to compare resources, capability, competitive advantage, attractive industry, and its strategy formulation to obtain above-average returns. The results are recommendations for ESCOs to implement global business strategies, especially in commercializing solar panels.