2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Lesson Learned in Developing and Implementing Global Business Strategy in Food and Beverages Companies: A Comparative Study

Bukhori Muslim, Wahyudi Sutopo & Muhammad Hisjam
Publisher: IEOM Society International
0 Paper Citations
Track: Business Management

Developing and implementing global strategies have been applied by food and beverage companies. Some companies have proven and able to lead their companies in global competition. By learning the strategies applied by several companies, it is hoped can be used as a reference for other similar companies to carry out their business strategies. This study aims to find out the global business strategies carried out by competing food and beverage companies to get above-average profits. This research is focused on the resources, capabilities, and core competencies of each company.  The companies studied were Garuda Food and Dua Kelinci in Pati Regency as their production center. Data collection was done using Google's search engine by typing the keywords "Garuda Food" and "Dua Kelinci"; and the secondary data related to company profile, products,  market, distribution, and business strategies.  This research uses a comparative analysis method by comparing two companies based on 5 stages of management: resources, capabilities, competitive advantage, attractive industries, and the formulation strategy of each company.   The results showed that one of the strategies for competition in food and beverage companies in the global market is to diversify their products quickly and continuously so that consumers will get many choices of the products they need. Besides, the appropriate marketing strategy has a big impact on the company's profits. Some of these strategies can be applied by food and beverage companies so they will get above-average return.


comparative analysis, food and beverage companies, global business strategy

Published in: 2nd Asia Pacific International Conference on Industrial Engineering and Operations Management, Surakarta, Indonesia

Publisher: IEOM Society International
Date of Conference: September 13-16, 2021

ISBN: 978-1-7923-6129-6
ISSN/E-ISSN: 2169-8767