Track: Industry Solutions

Abstract

Toys are an important part of children life and also for their parents. In Indian, toys are also connected with culture and festivals, but Indian toys industries have failed to establish themselves not only globally but also locally. This paper focuses on Indian toy industries, which are ignored previously, and now the Indian government has taken multiple initiatives to boost this sector's scale. So this paper addresses the issue of the Indian toy industry with its solution. The current paper will address the problems of the Indian toys industry and propose solutions to those problems. The research is based on the field visit performed by the authors. During the visit, some interviews of toy manufacturers were performed, which helps to identify the problems related to the toy industry. This problem helps us understand why the toys industry fails in India and guide us to propose solutions for the respected issues.

The data collection was done in India's Delhi/ NCR region, which holds the major stakeholders of the Indian toy industries. After the data collection, the experts' team has proposed solutions. The findings of the paper suggest that India has a great potential to become a world leader in the field of toys manufacturing, but lacking due to government policies, fewer skills, high-cost technology, less variety etc.