In an old HBR article, Guth and Tagiuri (1965) mention six personal ‘values’ as theoretical, money, power, social, religious, and aesthetic. It has long been known that these values drive the corporate strategy of an organization. In this paper, we try to find out the values of market mavens on the MBTI personality scale, in terms of data processing, and BiG-Five factor/ OCEAN as important personality dimensions provided by literature. Here we try to decipher the personality of market maven and identify cultures where market mavens flourish. We also give important hypotheses related to viral marketing, opinion-leaders, and their relationship with respect to organizational strategy and business analytics.
Values and personality types of market mavens and opinion leaders in the e-world
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