Track: Production Planning and Management

Abstract

Present-day businesses implement tactical approaches to protect their market lead and corporate interests. Based on such logic, the current study presents an attempt to evaluate the significance of new product development team climate and idea support capability in a multinational scenario. The research survey is conducted on 30 team member’s representing new product development (NPD) operations at three selected work locations of a European company (Finland, Norway and the UK). The results of our study identified scientifically, discrepancies in the current practices with in the areas, namely the management´s approach to acknowledging new idea generation potential of the subordinates, the potential of the company´s internal and external communication systems, the limitation of the capacity for the data collection and record keeping, the empowerment of employees, recognition of the employees’ effort, etc. All such areas are critically significant for any organization in terms of shaping its NPD teams´ innovative capabilities and potential to harness their new product idea generation capability.