Track: Human Factors and Ergonomics

Abstract

Abstract

The book is a source of reading, information, knowledge, reference until entertainment for all walks  and  all  ages,  especially  by  students.  Along  with  the  progress  and  changes  in  technology, currently available books in digital called electronic books or eBooks. View eBook generally same as printed books but can only be opened using software such as Adobe Pdf reader, eBook formatted form pdf.

The  problem  in  this  study  is  whether  the  existence  or  emergence  phenomena  eBooks  or electronic  books  are  a  threat  to  print  books  that  already  exist  or  have  no  effect,  as  seen  from  the behavior of consumer cognition printed books. The study was conducted to obtain factual data about the assessment or the perception of consumers, especially students, to the printed book and eBook  (electronic  book).  The  method  is  to  approach  the  process  of  cognition.  Cognitive  science perspective  in  solving  this  research  is  to  analyze  relevant  aspects  related  to  the  characteristics  of consumer cognitive behavior, characteristics of printed book and eBooks (electronic books).

The result of factor analysis obtained a new factor with 7 levels, is known that characteristics into consideration that consumers buying or use two products include the price of the book, efficient / practical,  quality  content,  the  form  of  presentation  and  ease  of  obtain  information  by  the  book.  The results of analysis that the presence of products of electronic books or eBooks is enough influence and is a threat to printed books that have been on the market before.

Keywords:

Cognitive Ergonomics, Factor Analysis,Electronic Book (e-Book), Graphic Design.