Track: Case Studies

Abstract

The title of this research is usage satisfaction of Clarin Hayes Health youtube channel toward Healthy Life Style. Objective of this research is to determine usage satisfaction of Clarin Hayes youtube channel toward healthy lifestyle. Theory used in this research is Uses and Gratification. While methodology used in this research is Correlational Quantitative. The sample of this research is 100 people drawn using Slovin formula. Hypothesis testing done by using Product Moment correlational test and determinant test. Based on the research found that Null Hypothesis (Ho) rejected Alternative Hypothesis (Ha) accepted, meaning that there is correlation between Clarin Hayes health youtube channel usage satisfaction toward subscriber lifestyle, Scored 0,841 which mean the usage influence of Clarin Hayes health youtube channel is significant. While determinant test shows that usage satisfaction of Clarin Hayes health youtube channel subscriber healthy lifestyle is 70%. Meaning that Clarin Hayes health youtube channel usage satisfaction on healthy lifestyle have a very high and strong correlation.