Track: Construction Management

Abstract

This study is (1) To analyze drug prices' effect, facilities on the quality of services provided by Kimia Farma Daya Pharmacy, Makassar City. (2) To analyze the impact of drug prices, facilities, facilities on customer satisfaction provided by Kimia Farma Daya Pharmacy Makassar City. (3) To analyze the impact of drug prices and facilities on customer satisfaction through the quality of services offered by Kimia Farma Daya Pharmacy, Makassar City. This research method is quantitative. The population in this study was customers who visited the Kimia Farma Daya Pharmacy in Makassar City. The sample in this study was 100 customers of the Kimia Farma Daya Pharmacy in Makassar City. The analysis technique used is path analysis, while hypothesis testing uses the t-test to test the direct effect and indirect effect of the variable drug price, facilities on customer satisfaction through service quality. The research results concluded that (1) There is a positive but insignificant influence between the variable cost of drugs on the quality of service to customers at Kimia Farma Pharmacy, Makassar City. (2) There is a positive and significant influence between the facilities and service quality variables on customer satisfaction at the Pharmacy Kimia Farma Makassar City. (3) There is a positive but insignificant influence between drug price variables on customer satisfaction at Kimia Farma Pharmacy Makassar City. (4) Drug prices positively and significantly affect customer satisfaction through service quality, rejected or not proven. (5) Facilities have a positive and significant impact on customer satisfaction through service quality "accepted or confirmed.