Track: Business Management

Abstract

Bandung is the capital city of West Java which has the largest economic growth rate in Indonesia. In 2017, the economic growth rate of Bandung City was at 7.21 percent, beating the national economic growth rate of only 5.07 percent. To maintain stability and reduce the level of inflation and increase the rate of economic growth in the city of Bandung is not easy. Moreover, the city of Bandung, which has the character of a consumptive city where people still depend on buying products from outside the region, is the cause of the price of goods to rise on weekends.

Millennial today are currently aged 20 to 40 years, and seen from the proportion, more have status as students. as a student today, he is able to absorb various kinds of information that can be obtained from various sources, both official and unofficial media. This makes the lifestyle of millennial students who are students seem to have a high lifestyle, by often gathering at cafes, becoming a traveler, very happy to have a vacation to exotic tourist places and of course it costs a lot to get there etc.

The method used in this research is quantitative method with descriptive and causal research types. The population in this study were students in the city of Bandung, amounting to less than 1 million  people. The sampling technique used is a non-probability sampling method with sub-sampling purposive sampling technique with a total of 400 respondents. The data analysis technique used descriptive analysis techniques and multiple linear regression analysis.

The results of the study concluded that from the results of the t test, financial behavior, and lifestyle had a positive and significant effect on personal financial management in student l in Bandung. Based on the results of the F test, financial behavior and lifestyle together have an influence on personal financial management in students in the city of Bandung.

Keywords

financial behavior, lifestyle,  personal financial management