2nd South American International Conference on Industrial Engineering and Operations Management

Mobile Commerce model for Medium and Small-Scale Agriculture in Indonesia

Inayatulloh Inayatulloh
Publisher: IEOM Society International
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Track: e-Business/e-Service/e-Commerce
Abstract

Indonesia is an agricultural country that relies on the country's economy, one of which is through the agricultural sector. However, farmers in Medium and Small-Scale Agriculture are the ones who are most disadvantaged when the harvest arrives. The problem is that when the harvest arrives, the yields are abundant while demand is stable, sometimes even decreasing because farmers do not have direct access to markets or buyers who will buy their crops. This research aims to build mobile commerce for farmers to make it easier for farmers to sell their crops directly through customer. The result of this research is mobile commerce model for farmers in Medium and Small-Scale Agriculture to sell their crops

Published in: 2nd South American International Conference on Industrial Engineering and Operations Management

Publisher: IEOM Society International
Date of Conference: April 5-8, 2021

ISBN: 978-1-7923-6125-8
ISSN/E-ISSN: 2169-8767