This paper discus a facility layout design in an amusement arcade in Surabaya. In this arcade, there are many idle game machines, since the customers only play in certain games. This problem is difficult to resolve since playing patterns and game categories have not been acknowledged. Business intelligence are used to analyze play patterns so that the game machines layout could be proposed. The proposed layout of game machines also applies the concept of store’s layout. The purpose of this study is to propose game machine layout considering the playing patterns and categories. The results of this study are to develop a new layout design with considering age. The new layout design is to juxtapose the game machine which has the biggest revenue in a category with game machine which has the smallest revenue from other categories. These juxtapositions do not cost any money because they are done during working hours and using manpower. The proposed layout attracts customers spend their money to play.