Track: Business Management

Abstract

This study aims to test the formula for innovative products in developing a business based on customer satisfaction so that the products created have the optimal formula and are accepted by consumers. The research was conducted through the action research method on the research business with an experimental research approach. The research was conducted by experimenting with making innovative products for nine months. There are several consumers involved in research to provide input through a survey on the formula for innovation products; data from consumers are processed using the satisfaction index. This study indicates that the innovative product with an optimal formula can be accepted by the community and can be traded in the market. There are steps taken to determine product acceptance, namely product prototyping and product satisfaction testing. This research is useful for companies that will make more efficient and effective company operational costs, where it is necessary to carry out the prototyping stage and test customer satisfaction with the product.