Track: Business Management

Abstract

This study aims to examine seasonal products through customer satisfaction so that the stages of product creation can be found following market desires. The research was conducted using the action research method, considering that the researcher is also an entrepreneur who runs a business with Doodle Noodle's name. The study was carried out by creating a business canvas model through the value proposition canvas, followed by the creation of product prototyping, and evaluating customer satisfaction through a quantitative questionnaire. The research results found that the value proposition canvas is a tool capable of supporting entrepreneurs before creating products. Where the value proposition canvas allows entrepreneurs to know the weaknesses and strengths of their resources, furthermore, it is known that the value proposition canvas provides important information for the creation of new products following market desires. So that the products created can be accepted by the market well. The results of distributing questionnaires show that the products created by Doodle Noodle can be well received by consumers, based on the value of customer satisfaction and consumer acceptance of Doodle Noodle products. This research is particularly beneficial for entrepreneurs who are starting or updating innovative products. It also provides new views on the importance of product prototyping to support the process of receiving products to target markets