The circular value network is based on the cyclic integration of the flows of materials, information, finances, knowledge and innovation of the actors that compose it. The purpose of this work is to analyze the perspectives of circular value networks in Ecuador, from their principles and limitations. In addition, measures are proposed to increase the application of this concept in the country. A three-stage methodology was developed to map, diagnose and analyze the circular economy approach in the network through three checklists. As a result, limitations were identified for good practices; which focus on traditional business models, lack of ecological culture and few incentives in public policies. In addition, due to the high volume and variety of raw materials handled by the chains studied, its participants do not consider reuse or recycling to be an imperative necessity. The theoretical contribution of this research is the contextualization of the trend of the circular economy in the country; and from the methodological point of view; the definition of tools for its application in current contexts.