Track: Case Studies

Abstract

Distribution is one of the least focused subject in film studies, yet it is the most substantial part of the film industry. Over the years it has been experiencing significant technological transformations disrupting many traditional models of distribution (broadcasting television, DVDs, etc.) which were profiting most of well-establish broadcasting service providers and studios. The introduction of digitalization in the distribution sector has created a competitive global environment with small returns, scrambling for audience over cable televisions and online facilities. This paper investigates the challenges and opportunities in the distribution sector of Zimbabwean film industry. Selective stakeholders from Zimbabwean film industry were interviewed and their responses were analyzed using thematic encoding. The results indicated that there is a need for a clear distribution policy, educational workshops on business management skills in marketing, maximization of all available distribution opportunities, and formation of more international film distributors’ partnership in order for the industry to establish itself in both local and international market.