Track: Operations Research

Abstract

This paper presents an Analytical Hierarchical Process (AHP) using Expert Choice software to simplify the decision making process of customers in choosing condominium units. With this, the researcher selects pair wise method in the design of the questionnaires. The questionnaires were sent to participants through online messaging applications. Middle-class residential buildings are rapidly emerging on metropolitan areas in the Philippines. Developers have been trying to construct these residential buildings according to the customer’s preferences. However, because of internal and external factors, preferences are inevitably changing and oftentimes unpredictable. Consequently, developers need to know the factors that could influence the preferences of potential property buyers.  Descriptive-casual type of research was used in gathering the data derived from survey questionnaires which was distributed to 20 prospective property customers/buyers (based in NCR and Region IV-A, Philippines). The technique used in this paper is analytic hierarchy process. Results from this study indicates that customers tend to choose the properties which are 1) close to public facilities and 2) accessible to public transportation. Additional factors such as price, property space and security capabilities can also influence the customer’s decision-making process.