The Indonesian government in 2020 implemented the Independent Learning-Independent Campus (MBKM) policy, namely the Independent Learning-Independent Campus Policy where students are allowed to study for 3 semesters outside their study program. Lecturers play an important role in the implementation of MBKM policies. Therefore, it is important to know the factors that influence lecturer satisfaction in the implementation of MBKM. These factors are part of the soft Total Quality Management (TQM) concept which is responsible for lecturer satisfaction. This research takes a case study at the Indonesian Institute of Technology (ITI). The purpose of this study was to determine the effect of soft TQM practices on lecturer satisfaction in implementing MBKM policies. The soft TQM aspects studied are: (1) top management commitment; (2) team work; (3) lecturer empowerment; (4) training; and (5) culture. Respondents as many as 70 lecturers where only 58 valid questionnaires. Multiple regression method was used to examine the relationship between all aspects of soft TQM and lecturer satisfaction. The results showed that the variables that leveraged the satisfaction of lecturers in implementing MBKM were lecturer empowerment, top management commitment and teamwork. But cultural factors and training are not leverage for lecturer satisfaction. The results also show that top management commitment, teamwork, lecturer empowerment, training and culture simultaneously have no effect on lecturer satisfaction