This study was conducted to find the relationship between a company's reputation with its financial performance. Many companies are competing to improve their reputation by budgeting funds to carry out activities that will ultimately improve the company's reputation, so that by increasing the reputation, the level of sales of the company's products will increase and generate large profits. This research is a descriptive quantitative research method that suggests the influence of company reputation and financial performance. The research determines that the population of this study is all stakeholders of companies that are members of the Indonesian Chamber of Commerce (KADIN) in West Java Province, with a sample of medium-sized companies. Data analysis used regression analysis with the help of SPSS Ver.25 software. The results of this study indicate the influence of the company's reputation on its financial performance, which can be seen from the loyal indicators on the company's reputation variable that are interconnected and affect each indicator on financial performance.

Keywords

Reputation, Financial Performance, Company