Track: Systems Dynamics

Abstract

The new technologies are progressing at staggering speed, such that the organizations especially search for the solutions with an indescribable expedition to ensure their survival in this agitated and chaotic condition. So, applying the Business Intelligence in the organization is considered to be an inevitable commitment and necessity for the purpose of dominating over new technologies. The Business Intelligence means a broad dimension of applications and technology for collecting data and knowledge for generating inquiry in the analysis of the organization for the adoption of accurate and intelligent organizational decisions. The questionnaire was designed in Likert scale & distributed among 272 experts in the automotive industry in Iran. Cronbach alpha is calculated as %81, which is well above the minimum desirable limit of 0.70. The study investigates 26 factors & extracts four important ones, which strategic orientation, competitive environment, organizational vision, information tools. In this paper to analyze data has been used factor analysis and Multi-Criteria Decision Making.