Track: Sustainable Operations and Supply Chain Management
Abstract
In this paper we describe characteristics of mass customization firms and use it to draw inferences about its leaders by using theories of personality.This paper lists hypotheses related to companies following mass customization. Based on the analysis of theoretical propositions,we conclude that leaders of mass customization firms are intuitive,thinking,and perceptive.Also leaders of mass customization firms are high on extroversion,openness to experience,neuroticism and conscientiousness; and low on agreeableness.