Track: Product Design and Development

Abstract

All industries benefit from product standardization and modularization in order to automate the sales and production processes. The Architecture, Engineering and Construction (AEC) industry is lagging behind due to the challenges it is faces with compared to other industries. The literature discusses how to apply modularization in construction industries, however, what seems to still be missing are guidelines and case examples for both researchers and practitioners. In this study, we discuss two main modularization strategies and investigate how and where they were applied in different construction companies. This research benefits from comparative case studies research in order to make deductions from different empirical data to draw a logically plausible conclusion. The gathered empirical data and the results from industrial expert interviews can then be used as guidelines for the companies to analyze how and where to use different modularization techniques and what are the gained benefits and challenges.