4th European International Conference on Industrial Engineering and Operations Management

The Impact of Cost Leadership Strategy on Sales Volume in the Era of COVID-19 Pandemic: A Case Study of Baby Product Company

Andi Maulana, Zulfaa Irbah Zain & Yafiazmi Dhaniswara
Publisher: IEOM Society International
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Track: Industrial Management
Abstract

The COVID-19 pandemic has limited many human activities, including the buying and selling process. It makes many companies experience a decline in sales and even go bankrupt. This paper takes the example of a baby product company to explore the impact of competitive strategies on sales volume in the era of the COVID-19 pandemic. Based on the analysis, the baby product company's sales volume has decreased, but not significantly. The company is still able to survive with the cost leadership strategy implemented. This research paper aims to study the cost leadership strategy and analyze the benefits of adopting such strategies on baby product companies. In addition, this paper also provides views on how companies must respond to crises such as COVID-19 to survive.

Published in: 4th European International Conference on Industrial Engineering and Operations Management, Rome, Italy

Publisher: IEOM Society International
Date of Conference: August 2-5, 2021

ISBN: 978-1-7923-6127-2
ISSN/E-ISSN: 2169-8767