Track: Operations Management

Abstract

Quality can never be compromised in any industry hence manufacturing industry are more likely to suffer the consequences of poor quality the dwell more on producing tangible products and neglecting quality. Manufacturing automobile industries tend to have production problem due to lack of proper quality management systems and production system. Ford SA has had numerous mechanical and electrical problems in the following vehicles: Ford Kuga, Focus, Transit Connect and Tourneo. Ford Kuga-have an engine compartment which made the car to burn while being driven and customers burning to death leading to a recall on the 3^rd of February 2017. Ford Focus, Transit connect, Tourneau- have a potential risk in the cracking of the pressure plate leading to a recall on the 20^th of March 2018. Ford Figo and Ikon- have a potential fire-risk which is caused by a power steering fluid leak which can result in the fume being emitted from the engine compartment, leading to a recall on the 23^rd June 2017. These problem leads to customer injuries, death, dissatisfaction and loyalty of the customers  lost leading to buying from the competitors. Due to all of the potential risks identified Ford SA has had safety recalls for as a precaution measure. Ford SA analysis of the problems that lead to the recall is necessary because firstly, the company needs to understand the root cause of the problems and find ways to eliminate it. Secondly, a quality circle would be very essential, analysis of operations cost and effective and profitable business management. Thirdly, benchmarking must be done on the automated assembly and manufacturing process (compare how processes are done at other international automobile manufacturers). Fourthly, JUST-IN-TIME, lean manufacturing principles (Kaizen) POKA –YOKE.