Track: Graduate Student Paper Competition
Abstract
In the past year, the business has been striving to create strategies based on opinionated matters handed by the digital trend. Through forecasting analysis and data visualisation tools, the researcher was able to create a report that shows their position with the variables that were consolidated from ecommerce platforms. The combined information was able to create a forecast as to where the business might be considering that they create an initiative into reaching out to their targets online. As the business wanted to maximise the tools that they have, this brought an idea to create dashboards and reports that are currently being used by the management to see whether the sales and marketing initiatives are incurring reasonable revenue to the business.