Track: Modeling and Simulation

Abstract

The stock market in Indonesia is currently in an encouraging condition with the increasing number of investors and revolving funds. This study was conducted to determine stock price movements, in this case the shares of companies engaged in banking which are associated with the development of the number of followers on social media through several social media channels, namely Youtube, Twitter, and Instagram (ig). This study uses descriptive quantitative methods with panel data analysis and population determination of the total number of social media followers from the beginning of creation until now. From this population, the authors determine the sample in the form of the number of social media followers from banks whose shares are listed on the Indonesia Stock Exchange within a period of 3 months from April to June 2021. From the data analysis conducted, the results obtained in the form of the number of media followers social banking companies affect stock prices in the secondary market either simultaneously or together. Partially, the number of followers of the Twitter social media platform has the most influence on the bank's stock price compared to the YouTube and Instagram platforms. The results of this research can be a means for investors to determine their actions in the capital market, and also for issuers, in this case banks, to improve their reputation.

Keywords

Social Media, Platforms, Issuers