Track: Business Management

Abstract

Corporate Social Responsibility (CSR) has been recognised as an important concept to concern by business organisations in recent years. CSR helps to ensure the organisations to mitigate the negative impacts of its operations on society and environment while maximizing its positive impacts. CSR has the powerful potential to make positive contributions to address the needs of weak communities. There are number of CSR activities that can be carried out by organisations. However, there are few in depth researches on CSR activities therefore, this research paper investigates the actual meaning of CSR and different CSR activities. Hence, a comprehensive literature survey was carried out to understand the concept of CSR, importance of CSR and different CSR practices of business organisations. A subsequent desk study identified thirty-nine (39) CSR activities which could be categorised into seven (07) core areas as “CSR relates to Organisational Governance”, “CSR Relates to Human Rights”, “CSR Relates to Labour Practices”, “CSR Relates to the Environment”, “CSR Relates to Fair Operating Practices”, “CSR Relates to Consumer Practices” and “CSR Relates to Community Involvement and Development”. It is essential to recognise the core areas relevant to social responsibility in an organisation, in order to continue the business with good reputation and by contributing to the country’s development.