12th Annual International Conference on Industrial Engineering and Operations Management

A Study on the Assessment of E-Commerce Application: Home Buddies using SWOT Analysis

Coleen Dela Cruz, Patrick Watson & Grace Lorraine Intal
Publisher: IEOM Society International
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Track: Undergraduate Student Paper Competition
Abstract

The world is currently experiencing a global level of pandemic with a disease called “Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2).” Because of this, numerous businesses were forced to close and terminate its employees’ contract. The global pandemic severely affected the livelihood of individuals. The pandemic also calls for extreme measures of quarantine wherein individuals are not allowed to go out of their house for unnecessary reasons. Since individuals are not allowed to go out for non-necessity shopping, E-commerce came to the rescue. The researchers were able to gather necessary data from related literature and studies, and proposed a mobile application called “Home Buddies” to cater the needs of users when it comes to buying their furniture. Through the help of survey questionnaires, the researchers were able to gather data from its target audience with regards to how their application can improve and what they should consider in putting features that it could offer.

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767