Abstract

The main purpose of this study is to provide model of micro business competitiveness based on digital tourism education collaboration. The strengthening of Bogor Batik Small Business Competition really requires innovation and creativity of Bogor Batik entrepreneurs to increase the scale of their business. This efforts made to improve the business by collaborating with Bogor Batik as local wisdom, digital media and education, with the hope of increasing the scale of the Batik gallery.The potential of bogor batik as local wisdom collaborated with digital media will provide a special attraction for tourists, besides educational collaboration combined with digital-based local wisdom which is innovation and creativity of bogor batik entrepreneurs will introduce bogor batik to students and tourists so that this will increase the business competence of Bogor batik. The method used in strengthening small businesses in Bogor Batik is to collaborate with smartphone-based digital media in the form of games and augmented reality applications of Batik Bogor combined with education. Thus, it is expected to help promote batik Bogor and provide education about Bogor batik itself. so, the Bogor batik small business activities can compete with other batik small businesses.