5th North American International Conference on Industrial Engineering and Operations Management

Global Business Strategy for Commercializing a Technology of Drone: A Lesson Learned from DJI Drones and Parrot Drones

Nida An Khofiyah, Wahyudi Sutopo & Rakhman Ardiansyah
Publisher: IEOM Society International
0 Paper Citations

Global business strategy is needed now to be able to compete globally in the industrial era 4.0. In designing a global strategy, companies must decide how to change or adopt a core business model to achieve above-average returns when the company operates globally. In the last few years, the drone industry has developed rapidly in various sectors. Sales trends are also increasing every year, which makes research related to drones interesting for further research. This research will discuss the global business strategy of commercializing drone technology by looking at companies that have successfully compete globally. The companies studied were DJI Drone and Parrot Drone. This research aims to find lessons learned by drone companies in designing global business strategies to obtain above-average returns and the distribution/comparison of drone companies to see it commercialize the technology. The research approach uses strategy management with a combination of I/O (Industry/Organization) models and resource-based models. The data used in analyzing this comparative study is qualitative data that is secondary data obtained on the internet and previous research. The result is that DJI Drone's focus is on commercial innovations that are needed quickly and easily in all countries. However, Parrot Drone excels in the latest innovations produced with production facilities provided with 4K video and adopts a corporate acquisition strategy.

Published in: 5th North American International Conference on Industrial Engineering and Operations Management, Detroit, USA

Publisher: IEOM Society International
Date of Conference: August 9-11, 2020

ISBN: 978-0-9855497-8-7
ISSN/E-ISSN: 2169-8767