Abstract

This paper provides a study on developing and implementing global business strategy for commercializing battery swap technology, based on comparative study between two companies. The analysis was conducted by referring to the strategy management approach to determine the design of global business strategies by the two companies in order to obtain above-average returns. The paper highlights the resources, capabilities, and competitive advantage of both companies. This paper also described the attractive industry of commercializing battery swap technology and pointed out how both companies formulated their strategy in order to earn superior returns. This research is based on a comparative analysis based on a case study, so the conclusions drawn from these cases may be hard to generalize. The findings of the study could be developed lessons learned in the success of technology commercialization. Future research, including quantitative studies, will help examine the conclusions and provide a more in-depth understanding of global business strategy. This study provides recommendations regarding what can be learned by companies that want to develop business in the area of battery swap technology for electric vehicle applications. Managers can learn the strategies adopted by both companies in successfully commercializing their technology in the global market.