5th North American International Conference on Industrial Engineering and Operations Management

Lesson Learned of Business Strategy for Commercializing An E-Motor Cycle Technology: A Comparative Study

Silvi Istiqomah, Wahyudi Sutopo & Rina Wiji Astuti
Publisher: IEOM Society International
0 Paper Citations

The development of electric vehicles is growing fast due to a positive impact on the environment in reducing carbon emissions. This research provides priorities that can be used for start-up based technology to commercializing an e-motor cycle. This is done by exploring the innovation system and technopreneurship of a successful company as a lesson learned of business strategy, provided a study of technology commercialization based on comparative research from e-motor cycle companies. Comparative study used based on case studies of both Gogoro and Bajaj as e-motor cycle companies. Comparing the strengths and weaknesses of companies and the opportunities used to face existing threats will help researchers to understand the commercialization process and strategies. This study produces a proposed model for manufacturing e-motor cycle for successfully commercializing technological innovations.

This research based on a comparative analysis of E-motor cycle companies based on case studies. Quantitative studies are used as a comparison and complement so that the conclusions generated can be more valid as a basis for commercialization models for other companies. Furthermore, this study suggests how the start-up interface commercializes technology. This paper is a step forward in filling the literature gap regarding the appropriate technology commercialization model for electric vehicles.

Published in: 5th North American International Conference on Industrial Engineering and Operations Management, Detroit, USA

Publisher: IEOM Society International
Date of Conference: August 9-11, 2020

ISBN: 978-0-9855497-8-7
ISSN/E-ISSN: 2169-8767