Track: Modeling and Simulation
Abstract
The increasing competition of the cosmetic industry makes companies that each other will compete with each other so that the products produced have the most superior quality among products produced by similar companies. Because consumers will consider the price and quality of a product before they make a purchase decision. But currently local products are not less competitive with other imported products. This research was conducted to find out the effect of price and quality on luxcrime product purchase decisions. This study is a quantitative study using the SmartPLS application version 3 with the number of samples used, namely 100 respondents who have or are using Luxcrime products. The data collection technique used in this study is by spreading questionnaires online. The results showed that all variables had a positive and significant influence on purchasing decisions.