Track: Undergraduate Research Competition

Abstract

Formulating a model has always been a helpful technique in determining certain solutions with respect to certain constraints. In the business world, one technique would be the Goal Programming Model. This paper focuses on the utilization of this technique for a certain business owner of a cake shop. The researchers were able to gather different data such as costs, and historical data that would help in determining dependent variables needed for formulation. Different system and goal constraints were also listed in order to set parameters with respect to the performance of the business. The researchers then used Excel Solver in order to solve for the values of decision and deviational variables in order to find the optimal solution for this problem. In the findings, the researchers were able to conclude variables in which all the goals were achieved with respect to the system and goal constraints. The researchers were also able to provide a Goal Programming Formulation in which it is said to have the ability to help the business owner for improvement and certain adjustments.