Track: Healthcare Operations and Services

Abstract

The outbreak of the long-lasting COVID-19 pandemic has forced several changes, one of which is a change in the provision of health services. Health care providers are looking for methods to meet patient needs, one of which is through telehealth innovation. Telehealth is an innovation that combines technology and health services so that patients do not need to go to the clinic to get health services. Before implementing these innovations, it is necessary to know the factors that influence consumers' desire to adopt telehealth innovations in health services. Therefore, this study aims to determine the factors influencing consumers' willingness to adopt telehealth service innovations. An analytical framework is defined based on the Diffusion of Innovation Theory (IDT) to achieve this goal. The method used in this study is Structural Equation Modeling (SEM) with the help of Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the hypotheses from the analytical framework developed in this study. Factors that influence consumer decisions will be used as input in the development of telehealth innovation.