12th Annual International Conference on Industrial Engineering and Operations Management

Mobile Commerce Model with Cloud Technology to Support SMEs Sales Performance

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Track: Modeling and Simulation

The development of mobile technology creates great opportunities for the institute to improve the company's performance in the fields of education, transportation, logistics and sales. On the other hand, cloud computing technology increases the cost efficiency of the technology significantly. Thus, the combination of mobile technology and cloud computing creates a new opportunity. SMEs as one of the supporters of the country's economy have limited budgets to improve their performance, especially sales performance. The purpose of this research is to build a mobile commerce model with cloud computing technology to support SME sales. The research method uses a qualitative approach by observing the e-commerce sales of SMEs and the development of mobile technology and cloud computing.

 

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767