Track: Business Management
Abstract
Company internationalization drives the search for competitive foreign suppliers. Therefore, this study aims to determine the factors that boost processed food imports for large Mexican food companies. We collected data through a 55-question survey applied to major large companies of Northern Mexico. The results of the multiple linear regression model show that international price, required quality, international availability of the product, knowledge of customs clearance procedures and company logistics capabilities explain 66.4% of import drivers. They also confirm that there exists a negative relationship in logistics capabilities. This study is unique in that it shows imports can provide a competitive strategy, using five key factors.