Track: Business Management

Abstract

Hand made products (handicrafts) around the world are the expression of culture and traditions of the place where they are made; they have the characteristic of being hand -made and manufactured in small workshops. Commercializing these products stimulates tourism and provides of jobs to the local families that produce them. In our country and the rest of the world, these activity creates jobs in SMEs and there are organizations which support and promote the manufacture of handicrafts, through regulations and support programs that encourage product quality to internationalize them. In Nuevo León, state near to the border, there is a region that produces citric fruits and its geographic location is an advantage. It is proposed that quality of the product, productive capacity, logistics and the knowledge of the external market, influence the internationalization of the SMEs that manufacture handicrafts in that region.