Track: Modeling and Simulation

Abstract

This research studies Saudia Dairy and Foodstuff Company (SADAFCO) and its competitive position in the Saudi market. A comprehensive background analysis of the organization was conducted. Then, data were collected by implementing strategic management tools to assess the organization's competitive position. The data analysis was executed using three different strategic analytical tools to understand and assess the organization's internal and external status. The employed analytical tools are PESTEL, SWOT, and Porter's Five-Force Model. The company background and products are discussed in the first section of the research, followed by the literature review, which discusses the theoretical and empirical overviews of the strategic management tools. This research study obtained data from secondary sources: published research articles, industry reports, and company websites to gain the maximum amount of information. Based on the analysis, different strategic recommendations are provided to keep the company's competitive position. The findings have shown that SADAFCO offers the highest price range in some product categories, such as milk products, compared to its competitors, which declined its market share. Based on the research results, it is recommended that SADAFCO should reconsider and reexamine its pricing strategies to attract consumers and improve its competitive position.