7th North American International Conference on Industrial Engineering and Operations Management

Service Quality’s Influence on Loyalty With Satisfaction as Variable Mediation, on E-Commerce Shopee Customers

Mahendra Fakhri
Publisher: IEOM Society International
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Track: Business Management
Abstract

Online shopping platforms or e-commerce is rife in Indonesia, various e-commerce also compete with each other to get customers even more so in the current state of the pandemic, online shopping is clearly the most widely chosen alternative by customers, but because of the many options or options for customers to shop, then e-commerce companies also install various strategies to get customers' hearts,  In this case, it is clear that customer loyalty is expected by the company, but how can customers be loyal to our company. The following research discuss how satisfaction affects customer loyalty and also the things that affect customer satisfaction.

Published in: 7th North American International Conference on Industrial Engineering and Operations Management, Orlando, USA

Publisher: IEOM Society International
Date of Conference: June 11-14, 2022

ISBN: 978-1-7923-9158-3
ISSN/E-ISSN: 2169-8767