Track: Business Management

Abstract

The spread of the coronavirus, also known as COVID-19, has had a significant impact on the current situation of the economy, politics, services, and welfare. COVID-19 is spreading on a global basis, which means the virus is affecting people all over the world. Because of the pandemic, there is a lot of free time in the community, which allows people to enjoy more time by communicating on social media. A quantitative technique is used in this research. Quantitative research is a type of investigation that uses natural science approaches to generate numerical data and hard facts. Consumers and sellers of streetwear clothing in Indonesia are the focus of this study. The Partial Least Squares method is used in this research (PLS). SEM (Structural Equation Modelling) is one of the strategies now being utilized to compensate for the shortcomings of regression methods. All indications have been considered legitimate based on the study that has been done. Discriminant legitimacy test can be estimated utilizing cross stacking and its builds. The cross stacking basis is that every marker that actions a variable should have a higher connection than the others. and that the markers utilized in the review have great discriminant legitimacy. In light of the consequences of information investigation, it is expressed that the four factors have more prominent AVE esteem so they have met the legitimacy necessities. From the external stacking test information, it shows that all markers are legitimate and appropriate for research and can be utilized for additional investigation.