Track: Business Management

Abstract

Culturally-based habits and expectations influence learning. Identifying these cultural expectations is a prerequisite for designing learning environments that best serve students. This research studied the behavior of university students in the greater Jakarta area using the model of culture. The model of culture was an extension from Hall’s model, and consists of eight dimensions, i.e., time focus, time orientation, power, competition, action, space, communication, and structure. 1207 responses from different universities in the greater Jakarta area were collected  and analyzed using two-stage cluster analysis (combination of Ward method and K-means clustering). The result shows three clusters, namely : the millennial engineers, the diffused social studies students, and the silent achiever. Different teaching tools were then suggested for each cluster to address their weaknesses and strengths.

Keywords

Culture, Education, Learning, Model of Culture, Edgar Hall