Track: Modeling and Simulation
Abstract
The existence of e-commerce has a positive impact on the economic, people nowadays are easy to buy the products that they need and want. This research’s objective is to determine the intention of buying Europe fashion products through e-commerce. This research is using survey method. The respondents are people who buy fashion products through e-commerce. The sampling size is 100 samples but we take 150 samples to improve the reliability and validity of the propagated items and the collection is using a questionnaire. This research is using purposive sampling test for the data analysis. The results showed that customers intention to buy some products because of several factors, it is known that country of origin and product perception have significant influences towards brand image. Further, brand image seems to affcet product purchase intentions through e-commerce marketplaces.