Track: Business Management

Abstract

This study investigates the relationship between the influence of behavior and organizational culture on the adoption of electronic commerce in businesses. E-commerce adoption refers to using company websites to deliver information, establish relationships, and execute transactions using electronic networks instead of traditional methods. In the face of the COVID-19 pandemic, a company's ability to run its operations depends on its ability to leverage existing technologies. As a result, this study aims to determine how organizational behavior and culture influence the adoption of e-commerce in Indonesian SMEs. This research was carried out in 2021, and the scope of the study included 115 SMEs located throughout Indonesia. The quantitative research method employed includes descriptive and inferential statistical data analysis tools, such as regression analysis, to answer the research questions. Following the findings of this study, it is clear that the influence of behavior and organizational culture impact the adoption of electronic commerce. Confirms that behavior and organizational culture affect the adoption of electronic commerce. Companies must pay particular attention to the influence of behavior and organizational culture on the adoption of electronic commerce